ZIMMERMANN Opens Lake Como Pop-Up in Bellagio

Australian luxury fashion house ZIMMERMANN has unveiled its first-ever seasonal pop-up on Lake Como in partnership with TESSABIT, opening inside the Grand Hotel Villa Serbelloni as an exclusive summer destination.

Set against the timeless elegance of Bellagio — often referred to as the “Pearl of the Lake” — the boutique has been conceived as a sun-drenched retreat reflecting ZIMMERMANN’s signature aesthetic: effortless, refined and filled with light.

Inspired by boutique hospitality and resort living, the space combines natural textures, draped linen and handcrafted finishes to create an atmosphere that feels both relaxed and sophisticated. Airy silhouettes and artistic detailing echo the brand’s balance of softness and strength, while celebrating the spirit of escape synonymous with summer on Lake Como.

Adding cultural depth to the experience, the pop-up features works by Australian Aboriginal artists including Debra Thomas and Lynette Rowlands, honouring ZIMMERMANN’s Australian heritage and creative roots.

The boutique showcases the brand’s Spring/Summer 2026 collection, defined by fluid silhouettes, delicate craftsmanship and vibrant tones. Designed for the modern resort lifestyle, the collection captures a mood of freedom, individuality and understated elegance.

Situated within the Grand Hotel Villa Serbelloni in Bellagio, the boutique captures both the spirit of the brand and the unique atmosphere of the destination. The project further strengthens TESSABIT’s role as a curator of luxury on Lake Como, connecting global fashion brands with an international audience in one of the world’s most exclusive travel destinations.

TESSABIT, a long-established luxury retailer rooted in Como since 1953, described the collaboration as a natural extension of its commitment to curating distinctive luxury experiences on Lake Como.

More than a retail concept, the ZIMMERMANN x TESSABIT pop-up has been designed as a place of discovery — a summer destination that invites visitors in with the promise of escape and captivates with a bright, spontaneous and unmistakably original point of view.

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