Versace Unveils Capsule Collection Campaign Shoot at Villa Balbiano
Versace Italian fashion brand celebrates the arrival of summer with a capsule collection characterized by a colourful and bright print. Maison della Medusa chose the interior of the astonishing indoor pool of the magnificent Villa Balbiano to shoot the new summer 2020 ad campaign.
Villa Balbiano is one of the most charming locations on Lake Como. The villa has an impressive historical heritage. The prominent Cardinal Tolomeo Gallio built it at the end of the 16th century. The property occupies 2ha, has a large garden, two swimming pools, a private pier, and a boathouse. The interiors contain luxury objects and antique furniture, sourced from Christie’s and Sotheby’s.
The presented by Versace collection includes clothing, accessories, and beachwear for women, men, and children. It combines traditional golden acanthus leaves with some hand-painted animal motifs combined with shades of yellow, green, turquoise to orange.
The capsule collection is available online and in the boutiques of luxurious holiday destinations, including Capri, Porto Cervo, Cannes, Monte-Carlo, and Marbella.
For decades, Lake Como’s picturesque scenario was selected for numerous iconic international advertising campaigns and movie sets. Creative directors have fallen in love with the lake’s deep blue waters, magnificent landscapes, green hillsides, fascinating mountain views, and historic villas. Lake Como is the ideal location to shoot stunning advertising campaigns and movies.
The Versace brand’s heritage is connected to Lake Como: in 1977, Gianni Versace, founder of Maison della Medusa, bought Villa Fontanelle, located in Moltrasio. The designer restored the former neoclassical glory of the villa. Sting, Diana Princess of Wales, Sir Elton John, Madonna, and many other celebrities were regular guests at Villa Fontanelle. The estate is now owned by Arkady Novikov, who bought it in 2008.
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