Shopping in Lake Como: Guide to Seasonal Sales in Como

In Italy, the sales season, or “Sconti” as the locals affectionately term it, provides a coveted opportunity to acquire exclusive items from esteemed fashion houses at significantly reduced prices.

These much-anticipated events are held twice annually—once in the winter and again in the summer. The schedule of these sales is closely tied to the geographical location of the city: they typically commence in the southern regions and then progress northwards. This year, summer Sales in Como begin on 5 of July 2026.

In Lake Como, the summer and winter sales bring a delightful array of discounts, usually ranging from 15% to 20%. It’s a prime time to explore the elegant boutiques and discover high-end fashion at more accessible prices.

Summer sales start in July and typically run through to August, concluding when stock runs out. This period can be quite frenetic, as it coincides with the peak of the tourist season, doubling the number of shoppers. For those who relish a more leisurely shopping experience, visiting during the winter sales offers a more relaxed environment for finding bargains.

Winter sales annually start in Italy in the first week of January and take place over two months. Usually, during the first weeks of sales, discounts are not the largest; only by the end can they reach 80-90%. Therefore, many tourists plan a trip to Lake Como in winter to combine a sightseeing visit with shopping in Como, Italy, during the sales period when discounts reach 70%.

Shops in Lake Como are usually open from 9:00 – 10:00 am to 12:30 pm and from 15:30 to 19:00 – 20:00 pm. The exception is large shopping centres in Lake Como and Como shopping outlets that operate without a lunch break and are open on Sundays and Monday mornings. Therefore, it is better to go shopping in Como during working days when fewer customers are in stores.

Are you looking for shops in Como? Then, read our guide to discover the best shopping in Lake Como.

Best Places for Shopping in Como, Italy:

Via Vittorio Emanuele II – is the main shopping street in Como. Most shops in Como and boutiques are located on this and neighbouring streets. Here you can find the following brands: TWINSET Milano, Dodo, Acqua del Lario, Calzedonia, Guess, Yamamay, Stefanel, Calvin Klein, and many others.

The Coin department store is located in the centre of Como (Via Pietro Boldoni, 3). Coin offers a wide selection of middle-priced brands of women’s, men’s and children’s clothes; there is also a department for shoes and bags, a section for cosmetics and perfumes, as well as jewellery. One of the floors is dedicated to household products. It’s the largest department store for shopping in Como, Italy.

In Tessabit chain of boutiques, located in the central part of Como, you can buy premium products from luxury brands: Balman, Lanvin, Fendi, Armani, Stella McCartney, Comme des Garsons, Gucci, Saint Laurent, Dolce & Gabbana, and many others.

Shopping Outlets and Factory Stores in Lake Como:

Armani Outlet is one of the largest shopping outlets in Como, located in Vertemate con Minoprio, in the province of Como. The store sells at a discounted price the most diverse lines of the brand: Armani Jeans, Armani Junior, Armani Haute Couture, Emporio Armani (Pret-a-porter) and Armani Collezioni. Discounts reach 70-80% of the initial price during the sales season. It’s a great reason to go shopping in Como Lake.

The HERNO Factory Outlet (luxury Italian clothing brand) is located in Lesa, 70 km away from the city of Como. The Italian brand HERNO produces stylish outerwear and casual clothes made from high-quality, innovative and natural materials.

FoxTown Shopping Outlet is located in Switzerland, in Mendrisio, 14 km from Como. Here you can find the following brands: Prada, Bally, Ermano Scervino, Dsquared2, Woolrich, Fay, Tod’s, Hogan, Lacoste, La Perla, Aubade, Burberry, Church’s, Escada, Salvatore Ferragamo, UGG Australia, and many others.

Serravalle Designer Outlet s located 138 km from Como and is perhaps one of the best shopping malls in Italy. More than 230 stores are located in the  Serravalle Shopping Outlet, offering 300 mid-range and luxury brands with discounts of up to 70% at any time of the year. Here you can find Armani, Burberry, Fendi, Gucci, Saint Laurent, Tod’s, Nike, Adidas, Converse, Coccinelle, Furla, Michael Kors, Moncler, and many others. In addition, you can find quality products at low prices during the sales period at Serravalle Designer Outlet.

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