In the Heart of Nature and Surrounded by Stars: Dolce & Gabbana Runway Show in Como
From 4 to July 10 2018, Lake Como became the world’s fashion capital thanks to the Dolce & Gabbana events.
Alessandro Manzoni’s novel, situated in Lake Como, was inspired by the well-known Italian poetry “The Betrothed,” and Dolce & Gabbana Alta Moda used their exceptional imagination and inventiveness to bring the characters to materialise to life. The splendour of the show that encircled Dolce & Gabbana’s guests for the four lovely days captivated them. While Alta Gioielleria was placed aboard a stylish Lake Como boat, the catwalks for the men’s and women’s collections were held in Villa Carlotta and magnificent Parco Olivelli di Tremezzo, two historic locations overlooking the stunning Lake Como scenery.
The Dolce & Gabbana Week at Lake Como started with the pop-up shop opening on the water. It was located on the Patria ship built in 1926. The shop offered fashion house followers the opportunity to buy clothes and accessories from the new collection.
On July 5, 2018, Dolce & Gabbana gathered star guests and celebrities for an entertaining journey on the Concordia steamer and presented its luxury jewellery collection.
The next day, another surprise was waiting for Domenico Dolce and Stefano Gabbana’s admirers—the show of the Alta Moda collection of dresses in the Teresio Olivelli municipal park in Tremezzo.
The honour of opening the show was granted to Princess Diana’s niece, socialite Kitty Spencer. She appeared before the guests in an elegant dress with yards of skirt material.
After the show, a festive dinner was organised for the guests in one of the most beautiful places on Lake Como—the Villa Olmo.
All the Alta Moda presentations and gala dinners of Dolce & Gabbana Brand had a fantastic set design as a backdrop: entrance gateways with distinctive decorations and excellent video mapping highlighted the gardens and façade of the grand Lake Como houses, conjuring up enchanted settings. In addition, the vintage steamer “Patria” had a high-end pop-up shop built up inside while it was docked.
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