When it comes to choosing a destination for the next prominent holiday, the social-Instagram proof is everything.
In the last decade, tourism has been influenced by social media, and this trend is continuing to grow.
British company Showerstoyou decided to identify the most ‘Instagrammable’ lakes around the world. For the research, they counted the number of hashtags for each lake to understand which one is the most worthy place to go according to Instagram users.
Lake Como holds the 4th position in the rating with 1,412,597 Instagrams.