Lake Como Becomes Marella’s Emily Ratajkowski Backdrop

Author:
  • February 4, 2025

Marella, the Italian fashion brand under the Max Mara group, has unveiled an exclusive capsule collection in collaboration with American model and writer Emily Ratajkowski. The highlight of this launch is not just the collection itself but the breathtaking campaign, which was shot entirely in the stunning surroundings of Lake Como.

Photo credit: Emily Ratajkowski x Marella, Max Mara Group

By choosing Lake Como as the backdrop for this campaign, Marella reinforces its deep Italian roots while aligning with luxury fashion houses that have long drawn inspiration from the lake’s timeless beauty. The collection, titled Emily Ratajkowski x Marella, debuted on February 4, 2025, and showcases Ratajkowski wearing the brand’s signature piece—the blazer—against the picturesque scenery of one of Italy’s most iconic destinations.

Photo credit: Emily Ratajkowski x Marella, Max Mara Group

The capsule collection features seven unique blazer styles, designed to suit a variety of occasions. The collection embodies versatility from oversized cuts perfect for a modern office look to structured double-breasted designs that transition into minidresses. Minimalist, cut-out, and bold silhouettes are available in a refined palette of classic black, blue, and white alongside natural hues and a striking red accent. Materials range from linen-viscose blends to denim and structured nappa leather, ensuring options for every preference.

Photo credit: Emily Ratajkowski x Marella, Max Mara Group

Lake Como has long been a sought-after destination for high-profile fashion campaigns, thanks to its breathtaking landscapes and elegant villas. One notable example is the 2020 campaign by Versace, which took place at the opulent Villa Balbiano. This stunning location, with its lush gardens and sweeping lake views, perfectly complemented the luxurious essence of Versace’s summer collection, showcasing the brand’s vibrant designs against a backdrop of Italian glamour.

Another significant campaign was shot by the renowned Italian fashion house, Dolce & Gabbana, which often draws inspiration from the enchanting scenery of Lake Como. Their campaigns highlight the lake’s timeless charm, capturing the essence of Italian heritage and luxury through picturesque settings that blend natural beauty with exquisite fashion.

The allure of Lake Como extends beyond fashion, with luxury brands from various industries using the region’s stunning vistas to elevate their advertising efforts. The lake’s captivating scenery has served as a backdrop for several high-end watch and jewellery campaigns, where brands highlight their elegance in harmony with the majestic surroundings.

Moreover, Lake Como’s romantic ambiance makes it a perfect choice for lifestyle and travel brands aiming to convey sophistication and allure. The combination of serene waters, dramatic mountains, and charming villages creates a unique atmosphere that captivates audiences worldwide, making it an ideal filming location.

In recent years, Lake Como has cemented its reputation as a premier destination for fashion advertising, with brands leveraging its beauty to create unforgettable campaigns. From Marella’s latest collaboration with Emily Ratajkowski to other iconic brands, the lake continues to inspire creativity and elegance, solidifying its status as a beloved locale in the fashion world.


Related articles:

Seven Advertising Campaigns Set on Lake Como

In the Heart of Nature and Surrounded by Stars: Dolce & Gabbana Runway Show in Como

Versace Unveils Capsule Collection Campaign Shoot at Villa Balbiano

The brightest moments from the Dolce & Gabbana show

Video: Villa Balbiano, like a Royal Palace

Sign up for COMO LAKE Today newsletter.

News
The Luxury Flower Boutique Opened in Cernobbio

Vincenzo Dascanio, the talented flower designer, opened a luxury flower boutique in Cernobbio in via Regina. With the launch of…

June 2020
Gallery Photo
Concorso d’Eleganza Villa d’Este 2018

On the grounds of the Grand Hotel Villa d’Este and Villa Erba, set against the stunning background of Lake Como…

May 2018
News
Mandarin Oriental Will Open the First Hotel in Lake Como

In spring 2019, lovers of Lake Como were delighted to welcome the great opening of the five-star hotel Castadiva Resort & SPA…

November 2018
You may also like
News
Admire British Racing Cars at FuoriConcorso 2024

Admire the most beautiful and successful racing cars built during the reign of Queen Elizabeth.

May 2024
News
Tremezzina Gastronomica: A Culinary Celebration of Autumn

As autumn settles in, the Tremezzina Gastronomica festival invites attendees to savour the wonderful flavours and aromas of the Lake…

October 2024
News
Villa d’Este Golf Club Recognised as Italy’s Best Golf Club

For the first time, Villa d’Este Golf Club has been crowned the ‘Best Golf Club in Italy’ at the prestigious…

May 2024
News
Mandarin Oriental Will Open the First Hotel in Lake Como

In spring 2019, lovers of Lake Como were delighted to welcome the great opening of the five-star hotel Castadiva Resort & SPA…

November 2018
News
Grand Hotel Imperiale Resort & SPA Presented the New Hotel Offers

During the closing period, Grand Hotel Imperiale Resort & SPA has undergone a significant transformation and updated the large areas…

July 2020