F.C. Como Women & Nike: A New Era Begins at Lake Como
In a groundbreaking move for Italian women’s football, F.C. Como Women have proudly unveiled a multi-year partnership with global sportswear giant Nike. This collaboration represents a significant moment for the club and the broader landscape of women’s sports in Italy. The alliance sees Nike become the first-ever official kit supplier for an independent women’s football club in Serie A Femminile, Italy’s premier women’s football league.
This historic deal is set to raise the profile of F.C. Como Women and elevate their aspirations on both national and international stages. Moreover, it underlines Nike’s ongoing commitment to empowering women’s sports, a core value the brand has championed for years. The announcement has been launched alongside the club’s brand-new home and away kits for the 2024/2025 season, showcased through the evocative “Il Mio Posto è Qui” campaign, which translates to “My Place is Here.”
A Pioneering Move for Women’s Football
Nike’s decision to partner with F.C. Como Women marks a watershed moment in the world of Italian football. In a sport often dominated by men, this collaboration is a significant step towards promoting gender equality and bringing greater visibility to women’s football in Italy. By becoming the technical sponsor for an independent club, Nike is endorsing a football team and advocating for the broader development of women’s sports, which still fights for equal recognition in many countries.
This partnership with Nike also comes at a pivotal time for F.C. Como Women, as the club is actively expanding its influence and seeking to become a beacon of women’s football in Italy. The alliance promises to offer the players access to world-class sporting gear, innovation, and support – all essential elements as they aim to climb the ranks of Italian and European football.
“Il Mio Posto è Qui” – A Campaign Rooted in Tradition
The collaboration has been launched with unveiling the “Il Mio Posto è Qui” campaign. This initiative perfectly encapsulates the club’s identity and deep-rooted connection to its local community. This campaign not only introduces the new Nike-designed kits but also serves as a tribute to the stunning Lake Como, whose iconic landscapes are central to the club’s heritage.
Shot by internationally renowned photographer Alessandro Simonetti, the campaign combines sport with fashion, tradition with modernity. Simonetti, known for his unique blend of photojournalism and artistic vision, has worked with major brands like Diesel, Pirelli, and Ducati. His black-and-white imagery for F.C. Como Women is raw and refined, capturing the essence of the team’s strength, resilience, and deep connection to the region.
The kits, in a sleek monochromatic design, reflect the club’s ambition while maintaining a sophisticated and modern aesthetic. As the players don their new Nike kits against the dramatic backdrop of Lake Como, the visuals tell a powerful story of determination, passion, and belonging—the heartbeat of F.C. Como Women.
Mercury/13 and the Vision Behind the Partnership
Essential to this partnership was Mercury/13, the investment group that took a controlling stake in F.C. Como Women earlier this year. Their mission is clear: to accelerate the growth of women’s football and help clubs like F.C. Como Women achieve their full potential. One of their priorities after the acquisition was to find a technical sponsor that shared the same ambition and vision for the future of the game. With its long-standing commitment to inclusivity in sport, Nike emerged as the perfect partner.
Nike’s track record in women’s sports speaks for itself. The brand has consistently pushed boundaries, whether by challenging outdated gender norms or by creating opportunities for women athletes to shine. This collaboration with F.C. Como Women is another chapter in Nike’s ongoing effort to bring positive change in the sporting world.
A New Era for F.C. Como Women
The unveiling of the “Il Mio Posto è Qui” campaign and the stylish new Nike kits is just the beginning of what is shaping up to be an exciting new chapter for F.C. Como Women. With the backing of Nike and Mercury/13, the club is poised to challenge the traditional hierarchies of Italian football, inspiring a new generation of women athletes in the process.
This collaboration is more than just a commercial partnership; it represents a broader shift in the way women’s football is perceived and supported. As F.C. Como Women continues to break barriers, Nike’s support underscores the brand’s belief in the potential of women athletes to reshape the future of sport.
F.C. Como Women and Nike are not just forging a partnership for today but are laying the foundation for a more inclusive and empowered future for women’s football in Italy.
As the 2024/2025 season kicks off, all eyes will be on F.C. Como Women as they proudly wear their new kits and embrace the challenge ahead, solidifying their place in Italian football with Nike by their side.
Photographer: Alessandro Simonetti
Creative Director and Production: Ines Rovira
Camera Assistant: Luca Bais
Lighting Assistant: Federico Lombardi
Hair and Make-up Artist: Nicole Bellanti
Assistant to Hair and Make-up Artist: Alessandra Marchello
Post Production: Giorgio Gagliano
Elena Markova | Editor-in-chiefFollow me on Instagram: @comolaketoday and Twitter @ea_markova
Related articles:
Seven Advertising Campaigns Set on Lake Como
COMO LAKE Today Teams Up with AQUADULZA To Launch Silk Scarf
Versace Unveils Capsule Collection Campaign Shoot at Villa Balbiano
Sign up for COMO LAKE Today newsletter.