Lake Como Becomes Marella’s Emily Ratajkowski Backdrop

Marella, the Italian fashion brand under the Max Mara group, has unveiled an exclusive capsule collection in collaboration with American model and writer Emily Ratajkowski. The highlight of this launch is not just the collection itself but the breathtaking campaign, which was shot entirely in the stunning surroundings of Lake Como.

By choosing Lake Como as the backdrop for this campaign, Marella reinforces its deep Italian roots while aligning with luxury fashion houses that have long drawn inspiration from the lake’s timeless beauty. The collection, titled Emily Ratajkowski x Marella, debuted on February 4, 2025, and showcases Ratajkowski wearing the brand’s signature piece—the blazer—against the picturesque scenery of one of Italy’s most iconic destinations.

The capsule collection features seven unique blazer styles, designed to suit a variety of occasions. The collection embodies versatility from oversized cuts perfect for a modern office look to structured double-breasted designs that transition into minidresses. Minimalist, cut-out, and bold silhouettes are available in a refined palette of classic black, blue, and white alongside natural hues and a striking red accent. Materials range from linen-viscose blends to denim and structured nappa leather, ensuring options for every preference.

Lake Como has long been a sought-after destination for high-profile fashion campaigns, thanks to its breathtaking landscapes and elegant villas. One notable example is the 2020 campaign by Versace, which took place at the opulent Villa Balbiano. This stunning location, with its lush gardens and sweeping lake views, perfectly complemented the luxurious essence of Versace’s summer collection, showcasing the brand’s vibrant designs against a backdrop of Italian glamour.

Another significant campaign was shot by the renowned Italian fashion house, Dolce & Gabbana, which often draws inspiration from the enchanting scenery of Lake Como. Their campaigns highlight the lake’s timeless charm, capturing the essence of Italian heritage and luxury through picturesque settings that blend natural beauty with exquisite fashion.

The allure of Lake Como extends beyond fashion, with luxury brands from various industries using the region’s stunning vistas to elevate their advertising efforts. The lake’s captivating scenery has served as a backdrop for several high-end watch and jewellery campaigns, where brands highlight their elegance in harmony with the majestic surroundings.

Moreover, Lake Como’s romantic ambiance makes it a perfect choice for lifestyle and travel brands aiming to convey sophistication and allure. The combination of serene waters, dramatic mountains, and charming villages creates a unique atmosphere that captivates audiences worldwide, making it an ideal filming location.

In recent years, Lake Como has cemented its reputation as a premier destination for fashion advertising, with brands leveraging its beauty to create unforgettable campaigns. From Marella’s latest collaboration with Emily Ratajkowski to other iconic brands, the lake continues to inspire creativity and elegance, solidifying its status as a beloved locale in the fashion world.

Related articles:

Seven Advertising Campaigns Set on Lake Como

In the Heart of Nature and Surrounded by Stars: Dolce & Gabbana Runway Show in Como

Versace Unveils Capsule Collection Campaign Shoot at Villa Balbiano

The brightest moments from the Dolce & Gabbana show

Video: Villa Balbiano, like a Royal Palace