As winter’s chill transforms Lake Como’s surroundings into a stunning snowy landscape, nearby the world-renowned Alpine resort of St. Moritz prepares to host a truly extraordinary event — THE ICE 2026, scheduled for January 30-31, 2026. This cultural and lifestyle automotive gathering, officially known as the I.C.E. St. Moritz 2026 edition, continues a legacy of elegance, charm, and motor enthusiasm “on top of the world.”
Held on the frozen expanse of the Engadine lake, THE ICE blends the timeless refinement of St. Moritz with a spectacular showcase of classic automobiles. This event transcends the traditional car show, transforming the winter season into a captivating celebration of design, passion, and movement. For two days, the frozen lake becomes an open-air playground where collectors, car enthusiasts, and design aficionados converge to witness and participate in an exclusive blend of static displays and dynamic driving experiences.
At the heart of THE ICE is its signature “Icestyle” — a glamorous yet approachable Concours d’Elegance that combines the sophistication of classic car exhibitions with the unique thrill of watching these mechanical masterpieces driven gracefully on ice. This remarkable interplay between man, machine, and nature’s winter artistry reflects the spirit of St. Moritz, a destination famed for merging culture, sport, and luxury in an effortlessly elegant atmosphere.
The origins of THE ICE trace back to the mid-1980s, inspired by the enduring relationship between St. Moritz and its frozen lake — a natural stage that has hosted iconic winter sports and social events for over a century, including the legendary Cresta Run skeleton race. This history of exclusivity and exhilaration continues to shape THE ICE, making it one of the most anticipated winter automotive events worldwide.
For visitors and automotive connoisseurs around Lake Como and beyond, THE ICE 2026 in St. Moritz promises an unforgettable experience, where classic cars glide on ice, style meets speed, and the winter landscape sets the scene for an unmatched cultural gathering.
Save The Date: January 30-31, 2026
Location: St. Moritz,
Discover more: https://theicestmoritz.ch
Start: January 30, 2026 End: January 31, 2026
Place: Saint Moritz, 7500 Switzerland
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